Hey, everybody. This is Russell and I want to welcome you to Marketing in Your Car.

All right, everyone. So this is a special episode. I think this is the first episode that I’m going to tell you, you need to buy something. Usually I us this just as an outlet for me to talk about cool stuff and share stories and whatever.

But I’ve never sold you guys anything, and I don’t really want to sell this to you either. This will make more sense in a minute, but this is a tool that I’ve been using for the last two or three months that has given me a crazy performance increase and it’s something that’s not even live yet.

You’ll probably hear about it in like six months or so, but there’s a little gap in the window right now that I can let you guys in. I think there’s enough value that I’m sharing with you guys who are my faithful Marketing in Your Car listeners. It’s not even something that I’m sharing with my list right now and probably never will.

Maybe I will, but I’m not for sure because there’s a reason. Okay, let me step back. This is the reason: it’s a network marketing program. I had sworn of network marketing programs forever. I’m never going to do one again for a lot of reasons.

But these guys sent me this product. I took it and the results that have come from it have been nothing short of amazing. And so because of that, I want you guys on it, not because I want you in MLM, because I don’t care. Not because I want you to build a team, because I’m not building a team. None of that crap.

Just because you need it. And so for some of you guys that’s going to be enough I know because you’ll take my word for it. Some of you guys might need a little more story, so I will give you a little more backstory.

A lot of you guys know that I take on average anywhere from 40-60 different supplements every morning, mostly because I really enjoy taking supplements and the different effects that different ones give me. Some give me more energy, some give me more focus, some give me more different things.

I’m very particular about what I put in my body. I test everything, I see what works and then things I like I stick with. So I’m also very much someone who is not big with synthetic things. I like clean, natural stuff like that.

That’s some of the premise. With that I always have friends who are like, “Of all the 60 things you can take, what would be the best one?” And it’s hard because it depends on you. There’s so many different variables and aspects.

What are you looking for? Are you looking for more energy? More focus? More clarity? More endurance? More creativity? There are so many different things, so it’s hard for me to just say, “Take this one or this one.”

That is until now. There’s one thing I’ve been taking that I would say if I was to get rid of everything and just take one thing each day, it would be this. In fact, over the last week or so it’s all I have been taking. I’ve cut back most of my stuff.

Because I want to feel the benefits of it isolated from everything else. So there’s the nerdy chemical Russell talking. So there’s the first part of the story.

Second part of the story, some of you guys may have been following or have watched some of the bulletproof movement. Dave Asprey has become a friend and someone who is a hyper Click Funnels user. In fact, all of their pages outside the WordPress blog now are built inside of Click Funnels, which is exciting.

He introduced the whole concept of bulletproof coffee. It blew up. It went huge. It’s been all over the news. It’s been everywhere. He wrote a really good book called The Bulletproof Diet.

And I’ve got one problem with it though: I’m a Mormon. I don’t drink coffee. So I could never use it. But I kept seeing all my friends having these dramatic, amazing experiences with bulletproof coffee.

And so eventually I went and studied it to see how it works, and then I made a Mormon version of bulletproof coffee, which is kind of closer to bulletproof hot chocolate. Only it didn’t taste very good.

Anyway, I went back and forth and eventually over a four- or five-month period of time I figured out a way to make it amazing and I loved it. I loved all the effects the came from it. I love the clarity and mental focus and all these things. There’s a whole study and a whole bunch of stuff behind high fat diets.

In fact if you’ve listened to my podcast for the last couple years, you’ve probably heard me talk a little bit about some of those things. But from a “mental ability to dominate my competitors” standpoint, I say it with a laugh.

But really, for me to be able to wake up and go to work and have mental clarity for an eight-hour day, the bulletproof Mormon version, the bulletproof hot chocolate, whatever you want to call it, it helped me more than anything, any of the supplements or the things that I take.

The one problem is that unlike a lot of people, I never lost weight on it. In fact, the opposite came true. Earlier this year in January I was actually 222 pounds, the heaviest I had ever been in my life. I got my bodyfat measured and I was 25.9 percent which is also the highest it had ever been. I was depressed.

Because I’m loving this bulletproof coffee concept. Everyone I know is losing weight on it except for me. I’m blowing up and getting fatter and fatter and fatter, even though I love all the external benefits that came from it.

So I ended up stopping it because no matter how good it made me feel I couldn’t keep gaining weight for all the obvious reasons. So I went back to more of a traditional bodybuilding diet, started losing some weight slowly and that’s kind of where I was at.

And then one day my friend sent me this thing in the mail. He said, “Hey, I know you’re doing the whole bulletproof thing.”

I said, “No, I’m not doing it anymore because I’m getting fat.”

He’s like, “Well try this, man.” He sent me like a week’s worth of these sample packs and said, “Try this out for a week. Go back on a high-fat diet, do everything you did before and just see what happens.”

And so I’m like, “All right.” I went back for a week, started taking these things. And two things happened. First off, this stuff tastes like candy. Not kidding. It tastes like somebody put a popsicle in a cup, melted it and you get to drink it. So that was awesome first off.

The first time I took it was a Sunday. I was about to head out to church and hadn’t eaten breakfast yet, so I downed the stuff really quickly because he had sent it to me. Then I had a busy day at church. I didn’t get home until like 4:00 in the afternoon.

I hadn’t eaten anything all day. When I got home my wife is making dinner and she’s like, “You hungry?”

I was like, “I’m not. How am I not hungry? I should be starving right now. I’m not even tired.” Usually if I don’t eat during the day I’m tired.

I was just like, “I feel amazing. I’ve got energy. I feel full. I don’t know what’s happening. Oh wait, I took that thing this morning.”

Literally, one sample and I was sold. I called the guy up and I was like, “Ship me as much as you can.”

He said, “I can’t. We’re sold out.”

I’m like, “What do you mean you’re sold out?”

He said, “We’re pre-launching right now. We only have X amount and it’s gone.”

I was like, “Dude, I need some.” It took him about a month for him to ship me out a month’s worth. So I had four or five weeks where I remembered what it was like but I couldn’t get it.

So I finally get the stuff. I start taking it again and it’s amazing. I feel the same stuff but even more so than when I was doing bulletproof stuff. It’s amazing. There’s no fat in this stuff, so you get all the benefits and the clarity and the focus and all those things without the fats.

You can do the high fat diet if you want. You don’t have to. I was doing it. What was awesome is I got the benefits from it, but then what was cool for me is I started losing weight. And I found out later it’s because this stuff lowers your blood sugar levels and gets of all your cravings.

A whole bunch of really good things. I looked at my weight. I went from the end of January at 222 pounds to now, just by using this magic stuff, I am right now 196. So I am down a lot of pounds. 26, 28 pounds, something like that.

And my bodyfat percentage is well below 20 percent now and it’s plummeting. And I’m not really doing much different. I was working out consistently before and working out consistently now. All I did was I just added this stuff and I’m able to get more done. More focus, more energy and I’m losing weight.

So I am a big fan of it. I’m not trying to sell you on MLM. I just think you need it. You’re an entrepreneur. You’re trying to make money, you’re trying to be successful. This is a tool you need.

I gave it to my dad. He’s addicted to it now. Half of the Click Funnels team is on it. The other half, I don’t know if they’re waiting for it, but eventually they will.

So I just wanted to let you guys know about it. Right now it is sold out again. It’s so funny. You can only buy it behind the scenes. It’s really hard to get right now. Even with that, they’re averaging $35,000 in sales a day.

It’s nuts. And so I ordered six boxes a month ago and so far one of those six boxes have come. The other ones are still on backorder. So to get it is hard, but it’s going to get harder. I want you guys getting this ASAP.

It’s probably going to go live in two or three months to the public. That point is just two or three months away. If I was you, I wouldn’t want to wait. I went nuts waiting six weeks. In fact, I’m nuts right now.

I’ve got my kids on it right now. There’s a version that has a little bit of caffeine and a version that’s caffeine free. All my kids are on it, my wife is on it. And my kids are downing it so fast I’m almost out of it again.

So anyway, I just wanted to let you guys in because this is a tool you guys need. If you’re entrepreneurs, if you’re high-performance, if you want to be more successful, you need this.

So if you’re interested, this is what you’ve got to do. Again, I feel stupid because this is not an MLM pitch. It’s going to cost you $350 for month one. That will give you all the MLM crap, the info kit and all those kind of things that I don’t really care about.

But the cool this is you get basically two months’ worth of product that first month. And after that I think it’s $100 or $150 a month to keep getting it, which is totally worth it, which is kind of cool.

So what I recommend doing is spend $350. You get the stuff that will give you enough for two months’ worth. Just try it out and just see what happens. I promise you guys you’re going to lose weight, you’re going to feel better, you’re going to be amazing. I can’t even explain it.

So if you have questions and you want me to answer a bunch of questions about it, sorry I’m not the kind of person that’s going to do that because I’m not building MLM. I’m not into that kind of stuff. I’m not recruiting you. I’m not doing anything.

I’m saying if you trust my opinion on supplements as someone who takes 50-60 supplements a day, if you trust my opinion on it and you want to achieve more in a shorter period of time and you’re in, you say, “I trust Russell, I’m in.” Then I’ve got a secret thing planned out for you guys.

It is for Marketing in Your Car people. I haven’t set up the page yet but I’ll set it up tonight. If you got to RussellBrunson.com/ what should we call it? We’ll call it insider.

So  www.RussellBrunson.com/insider. Go there and I’ll have a little form. All you have to do on that form is put your name and your email address and say, “I’m in.”

When you fill that out it’s going to send me an email. I’m going to manually go into my back office and I’m going to type in your email address. It’s going to send you an invite and then you have 24 hours to go and spend $350 for the first kit.

That’s it. You’ll get the stuff. And if you don’t think it’s freaking amazing, then you’re crazy. If you do think it’s amazing, then I get it. The other thing I’m going to put on that page is I was so inspired and loved the product so much that one night after I took it I sat down and I wrote an explainer video script for these guys.

And it’s not done being animated yet, but the script and the sketch is there so I’ll put it on the page. It will help you understand why the product works. So if nothing else, just go read that script. You’ll be like, “That’s pretty cool,” and you’ll see that video when it comes out in a couple months.

That way you’ll get kind of the gist of what it is. If you’re in, just name, email and you’re in. I expect if you fill that form out, you need to sign up in 24 hours because your invitation will expire and that’s going to be your one shot.

I’m not selling you anything. I’m not looking for fence sitters. If you’re interested in testing it out, test it out. I promise you guys will love it. So that’s the game plan.

Again, what did I say? www.RussellBrunson.com/insider and I’ll have a form there tonight. My brother should post the podcast tomorrow so we’ll see these coming in.

This is a very limited thing. When the site goes live, it will pull away. One of the things I’ll give you as a bonus, for anyone who signs up, what’s today’s date? I’m looking at my phone right now. Today’s date is the 6^th of August.

How about this, my anniversary is August 10^th. So if you have ordered by August 10^th through that link that I send you guys, I should get your address. If not, I’ll ask for it. I will ship you out a box of our Ignite supplement.

It’s a pre-workout drink that tastes amazing. It gives you tons of energy and it’s something we use when we’re doing our hackathons. Don’t take it every day, but take it whenever you need extra energy to make it through a long all-nighter trying to get some stuff done.

I’ll send you guys a free box of that. That expires August 10^th, so if you guys are listening to the podcast on August 12^th or any time in the future, you can’t get that bonus. But that one is good till the 10^th. I’ll just get your address and I’ll ship you out a box of that for free as a gift for trusting me.

And I promise you guys will love it. So that’s the game plan. That’s all I’ve got. So I apologize for pitching you guys. I don’t normally do this. It’s been 150 episodes and I’ve never done that. But it’s something that you guys want and you need. I will make money if you sign up, but that’s not why I’m doing this.

I’m doing this because of how much more money you guys will make when you have more focus, mental clarity and the weight loss that you guys want. So that’s the game plan. I appreciate you guys. Have an awesome day. You can go to www.RussellBrunson.com/insider and let me know if you’re in. All right, thanks guys.