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The one little shift that transformed everything.

In today’s episode Russell mentions some of his preparations for Funnel Hacking Live. He also talks about changing the way he sees and talks about Actionetics.

Here are some cool things in this episode:

  • What the difference is between an improvement offer and a new opportunity.
  • Why Russell doesn’t want to call Actionetics a better email auto-responder.
  • And what some of the features are that make Actionetics more than just an auto-responder.

So listen below to get a sneak peak about some of the stuff Russell will be talking about at Funnel Hacking Live.

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Some behind the scene thoughts, as I’m choreographing Funnel Hacking Live.

On today’s episode Russell talks about some of his preparations for the Funnel Hacking Live event next week. He talks about spending hours on the headline and sub headline for a particular presentation and why it’s important.

Here are some of the enlightening things you will hear in this episode:

  • What presentation was so important that Russell spent several hours over a few days coming up with a headline and sub headline.
  • Why you should be excited for after Funnel Hacking Live when Russell reveals a lot of the choreography that goes into planning an event of this magnitude.
  • And why having everything perfectly choreographed could mean the kind of difference that will effect your wallet.

So listen below to find out why the choreography of a big event is so important.

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This goes against all logic, but it’s the only way to actually do it.

On this episode Russell talks about procrastinating getting presentations for Funnel Hacking Live done and why procrastination works for him. He also talks about why he sells stuff before it’s even been created.

Here are some of the other exciting things in this episode:

  • What Russell’s dream car is and why some might consider it a downgrade.
  • Why getting work done right before it’s hard deadline is beneficial for Russell.
  • And what creative way Dean Graziosi makes bestsellers.

So listen below to find out why procrastination works so well for Russell.

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Understand who you’re competing against in this game, or else you’re going to lose.

On today’s episode Russell talks about looking at competing in business the same way he would compete during his wrestling days. He views business as a sport and he has figured out how he’s going to beat the competition.

Here are some of the fun things in this episode:

  • How being an athlete on the playground has prepared Russell to go against his competition in business.
  • How an underdog can still beat the company on steroids (venture capitalists).
  • And why you need to start looking at business like a sport if you’re ever going to be able to beat the other guys.

So listen below to find out why Russell is in it to win it when it comes to business.

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A glimpse behind the scenes at what happened at this week’s FHAT event.

On this episode Russell tells his epiphany bridge story during a Facebook Live video at the FHAT (Funnel Hack-A-Thon) event.

During his epiphany bridge story you will hear:

  • What inspired Russell to try to make money online in the first place.
  • How Russell and his partners first came up with an idea for Clickfunnels and it was really a way to get Russell to be able to design his own sites.
  • And how Clickfunnels had made it possible for Russell to support his family, while also being able to spend more time with them.

So listen below to hear Russell’s epiphany bridge story and let it inspire you.

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The only thing you can change about the situation is your attitude.

On today’s episode Russell talks about his crazy busy week and taking a moment between storms to get a haircut. He also shares a story from his wrestling days that taught him to have a positive attitude.

Here are some interesting things you’ll hear in this episode:

  • How Russell was able to get rid of the echo in the conference room, how he planned a Superbowl party, and how he was able to get a manual done for the FHAT event, all on short notice.
  • Why even when stressful things happen, Russell always tries to have a positive attitude.
  • And why cutting weight in wrestling didn’t seem so bad, as long as Russell had a smile on his face.

So listen below to find out why even if you can’t change your circumstances, changing your attitude will make it better.

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My cliffnotes from Earl Nightengale’s speech, The Strangest Secret.

On this episode Russell talks about the book, The Strangest Secret by Earl Nightengale. He goes into detail what the book is about and what it means to him.

Here are some of the strange things you will hear in this episode:

  • Why the opposite of courage isn’t cowardice, it’s conformity.
  • Why conformity has caused the majority of the population to not be financially independent.
  • And how we become what we think about.

So listen below to find out what the Strangest Secret is and why.

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A quick glimpse behind the WHY of this funnel…

On today’s episode Russell goes on a mini tour of his new office and podcasts from two conference rooms and the kitchen. He talks about how you need to watch a magician’s hands to figure out what he’s doing, and how that relates to being a marketer.

Here are some of the cool things to listen for in this episode:

  • What it means to be a magician in marketing.
  • Why Russell buys other people’s products that he doesn’t need, and why you should buy his Marketing In Your Car MP3 player, even if you don’t need it.
  • And why it’s good to grow a business organically, but it’s better to push it along faster by buying ads.

So listen below to find out why you need to be looking at a magicians hands instead of getting distracted by what he wants you to see.

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