What I learned tonight while writing my book.

On this episode Russell talks about editing his upcoming book Expert Secrets, and having a breakthrough by discovering there are only two types of new opportunities.

Here are some of the coolest things you will hear in this episode:

  • Why improvement opportunities don’t work, and you need to position things as a new opportunity.
  • What the difference is between the opportunity switch and the opportunity stack.
  • And why you can’t have the opportunity stack without first having the opportunity switch.

Listen below to see why this breakthrough is game changing stuff.


You start your value ladder wherever the opportunity switch happens. Click To Tweet
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