If you can use this one secret, you can sell anything.

On today’s special LA version of Marketing In Your Car, Russell and Dave Woodward talk about how Russell nearly spent $33,000 on a rare copy of The Book of Mormon and why he felt like he had to have it.

Here are some fun things to listen for in this episode:

  • Find out what kind of items Russell searches for on Ebay.
  • Find out why he was willing to spend such a large amount of money on a book.
  • And see what this experience taught him about marketing and how he’s going to use it in his business.

So listen below to find out what kind of stuff Russell buys on Ebay and why he’s willing to spend some serious cash on a book.

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One Response - Join The Discussion


  1. Mike says:

    Goes to prove yet again that the logical intrinsic value of anything is irrelevant once a buyer puts an emotional experiential value on it.

    In short – value, like beauty, is in the eye of the beholder.

    Great story Russell.

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